lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write.”- Hemingway
Baha, napoleon …
There are more than 5000 coffee house in Korea.
( Caffebene : 720 stores Angel-in-us : 500 stores )
(2) Change in cognition
In a short time, change in cognition
many competition in this market
⇒ Various marketing strategies
1. Introduction
(1) Introduction to the topic
Koreans have enjoyed drinking coffee steadily. The market breadth of coffee is getting bigger and bigger, and the report of Dong suh Food researcher says the consumption of it is about 232 hundred million ninety two million cups a year.
Also the coffee house composes the largest part of the market, although it has relatively short history
Why we choose this
The world biggest coffee brand Starbucks
The PNU student-friendly brand ‘Coffee in Village’
Both are familiar with us
But lots of differences between them. What is it?
Domestic Coffee Market
Dong Suh food company has launched
'Maxwell House’.
This had dominated the domestic market.
(1970~1989)
The ground coffee market was f
About 100,000 people in India's milrieoneeo (assets over $ 1,000,000), live, and that number is increasing rapidly.
Outstanding college graduates flood the salary received 30,000 to 40,000 U.S. dollars. In fact, the leading university, IIM-Kolkata (IIM-C) The average salary of MBA graduates and 142 bases of blood this year, the average wage increase rate amounting to 15.2%. Bullish on the futur
00 million Indians have no mains electricity at all. While 80% of Indian villages have at least an electricity line, just 44% of rural households have access to electricity. Acity. Acity.a sample of 97,882 households in 2002, electricity was the main source of lighting for 53% of rural households compared to 36% in 1993.Some half of the electricity iecttolen, compared with 3% in China. Thecttolen
4. gab between the poor and the rich
About 100,000 people in India's milrieoneeo (assets over $ 1,000,000), live, and that number is increasing rapidly. India's rapid economic growth, soaring real estate values and resulting property of the Indian rich person has contributed to further disadvantage.
Outstanding college graduates flood the salary received 30,000 to 40,000 U.S. dollars, engi
1. 선정이유
스타벅스, 커피빈, 파스쿠치 등 한 번쯤은 들어보았을 만한 Take-out 카페는 대부분 커피위주의 판매를 하고 있다. 하지만 웰빙에 대한 수요가 증가하고 건강에 대한 욕구가 증가하면서 식습관이나 생활습관이 변화하고 있고, 커피는 건강에 좋지 않다는 여론에 따라 대체음료의 등장이 필요
? 전채요리(Appetizer, Hors-d’oeuvres)의 용어
전채요리는 식욕을 촉진시키기 위해 식사 전에 가볍게 먹는 요리로서 불어로는 「오되브르」라고 한다. 영어로는 Appetizer이며, 북유럽에서는 스모거스보드(Smorgasbord)라고 부른다.
? 오드블의 의미
오드블의 오(Hors)는 전(前)의 의미이고, 되브르(D’oevure)은 식
레스토랑의 종류
1. 서비스 형식에 의한 분류
1) 테이블 서비스식당
(1) 프래터 서비스(Platter Service)
프래터 서비스(Platter Service)는 생선이나 가금류를 통제로 요리하여 아름답게 장식을 한 후 고객에게 서브되기 전에 고객들이 잘 볼 수 있게 보조테이블(side table)에 전시함으로써 고객으로 하여금
개인 정보 & 성향 에 관한 설문입니다
1.귀하의 성별은? ① 남 ② 여
2 귀하의 나이는?
① 10대 ② 20~24세 ③ 25~29세 ④ 30~34세 ⑤ 35~39세 ⑥ 40세 이상
3 귀하의 직업은?
① 중, 고등학생 ② 대학(원)생 ③ 직장인 ④ 주부 ⑤ 기타
4. 귀하의 한달 평균 용돈은 얼마입니까?
① 10~20만원미만 ② 20~30만